P&G TARTAR CONTROL CREST ADS QUESTIONING BAKING SODA/PEROXIDE BENEFITS
This article was originally published in The Tan Sheet
Executive Summary
P&G TARTAR CONTROL CREST ADS QUESTIONING BAKING SODA/PEROXIDE BENEFITS are supported by company data, the National Advertising Division of the Council of Better Business Bureaus concluded in an April 27 Case Report. NAD stated that Procter & Gamble provided a "reasonable basis" for claims made in two television commercials for Tartar Control Crest that baking soda and peroxide "aren't tartar fighting ingredients, so your teeth aren't as clean as they could be" and that "they're not proven to do anything special for your gums."
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