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AVON CALLING WITH AVON LIFE LINE OF FIVE MULTIVITAMIN AND MINERAL PRODUCTS

This article was originally published in The Tan Sheet

Executive Summary

AVON CALLING WITH AVON LIFE LINE OF FIVE MULTIVITAMIN AND MINERAL PRODUCTS beginning in May and with another three "extra- support formula" products slated for introduction in August. Avon announced on April 19 that the products will be available through Avon's 415,000 U.S. sales representatives and a toll-free telephone number. The world's largest direct-selling company with $4 bil. in worldwide sales and $1.4 bil. in U.S. sales, Avon said that 60% of its U.S. customers already take dietary supplements.
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