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SUPERMARKETS NOT GETTING "FAIR SHARE" OF Rx-TO-OTC SWITCH SALES

This article was originally published in The Tan Sheet

Executive Summary

SUPERMARKETS NOT GETTING "FAIR SHARE" OF Rx-TO-OTC SWITCH SALES, General Merchandise Distributors Council VP-Member Affairs & Education Ronald Turner asserted at the Food Marketing Institute's supermarket pharmacy conference April 19 in San Francisco. Noting that switches are now the "most powerful drivers of the OTC category," Turner joined several other speakers at the conference in urging supermarkets to take steps to capture a greater share of Rx-to-OTC switch volume from drug stores and deep discounters.
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