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Sandoz

This article was originally published in The Tan Sheet

Executive Summary

Plans to ship for the fall cold season two Triaminic AM clear, non-drowsy products -- a decongestant (pseudoephedrine) and a decongestant/cough product (pseudoephedrine/dextromethorphan). Both are dye- and alcohol-free. Sandoz also will introduce TheraFlu caplets. All three items are set to receive "significant" advertising support, the firm said, including focused TV spots handled by Publicis/Bloom
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