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This article was originally published in The Tan Sheet
Alka-Seltzer Plus Liqui-Gels launch will be supported with $20 mil. in TV advertising and a "comprehensive consumer promotion plan," the company announced. Total brand support for the Alka-Seltzer line will increase to about $70 mil. The new Liqui-Gel line, which includes three cold products, is expected to begin shipping in July ("The Tan Sheet" March 21, In Brief)
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