Schering-Plough's Lotrimin AF
This article was originally published in The Tan Sheet
Executive Summary
Warwick, Baker & Fiore handles advertising for the antifungal footcare line and has handled the ad account for the category-leading brand for the past three years. The New-York based agency also handles Schering's OTC antifungal Tinactin, the number-two brand. "The Tan Sheet" reported incorrectly in the March 7 issue (p. 14) that the accounts were handled by another ad agency
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