FTC PLANS TO STEP UP ENFORCEMENT ON DIETARY SUPPLEMENT DECEPTIVE ADS
This article was originally published in The Tan Sheet
Executive Summary
FTC PLANS TO STEP UP ENFORCEMENT ON DIETARY SUPPLEMENT DECEPTIVE ADS, Federal Trade Commission Commissioner Roscoe Starek suggested at an April 11-12 National Consumers League conference on the food, drug, medical device, and cosmetic marketplaces. Starek indicated that FTC will "target" deceptive health claims in advertising for foods and nutritional supplements in a series of cases that will be "designed to make clear to food and food supplement marketers that [FTC] will not tolerate false or exaggerated claims."
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