Messner/LM&P joint venture
This article was originally published in The Tan Sheet
Messner Vetere Berger McNamee Schmetterer and Lally, McFarland & Pantello form Messner/LM&P, a joint venture that will handle promotion of OTCs, Rx-to-OTC switch products and direct-to- consumer advertising for prescription drugs, the firms announced March 28. Both Messner and LM&P are part of the EURO RSCG communications network
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