SMITHKLINE BEECHAM TO LAUNCH TUMS ULTRA
This article was originally published in The Tan Sheet
SMITHKLINE BEECHAM TO LAUNCH TUMS ULTRA, which the company describes as having the strength of a liquid antacid in the form of a tablet. Tums Ultra, which contains 1,000 mg calcium carbonate per tablet, will begin shipping on April 8 and is expected to reach retail outlets over the ensuing four to 12 weeks. The antacid will be available in assorted fruit and mint flavors in two SKUs: a 36-tablet bottle that will retail for approximately $2.30 and a 72-tablet container that will carry a suggested retail price of around $4.
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