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P&G INTRODUCING CLEAR FORMULA SCOPE MOUTHWASH WITH BAKING SODA

This article was originally published in The Tan Sheet

Executive Summary

P&G INTRODUCING CLEAR FORMULA SCOPE MOUTHWASH WITH BAKING SODA, with shipments to mass market outlets scheduled to begin March 14. The new clear formula product, called Clean Mint Baking Soda Scope, contains 1% baking soda and has the same mint flavor as Procter & Gamble's Baking Soda Crest. The first baking soda mouthwash from P&G, Clean Mint Baking Soda Scope is designed to eliminate bad breath and provide a "clean mouth feel."

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