This article was originally published in The Tan Sheet
Launches four Centrum single-vitamin products -- beta carotene, vitamin C, vitamin E and calcium -- on Feb. 1 to food and drug stores nationwide. Promotional support for Centrum Singles will include a mix of national media, coupons and in-store floor displays devised by Irvington, N.Y.-based Carrafiello Diehi & Associates. Vitamin E (400 mg) and vitamin C (500 mg) will both be packaged in 75-tablet bottles, while the calcium (500 mg) product will be available in bottles of 60 tablets. Beta carotene (2,500 IU) will come in bottles of 75 soft gels
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