This article was originally published in The Tan Sheet
Names New York City-based Ammirati & Puris to handle U.S. advertising for its Midol menstrual pain reliever brand. Ammirati & Puris also handles Sterling's Phillips' laxative brand. NW Ayer previously held the Midol account. Earlier in February, BBDO New York won Sterling's Bayer analgesic, Bayer Select aspirin-free analgesic and Bayer Select cough and cold product accounts from NW Ayer ("The Tan Sheet" Feb. 7, In Brief)
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