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STANDARD HOMEOPATHIC's HYLAND'S OTC LINE TO ENTER MASS MARKET

This article was originally published in The Tan Sheet

Executive Summary

STANDARD HOMEOPATHIC's HYLAND'S OTC LINE TO ENTER MASS MARKET beginning in March. Los Angeles-based Standard Homeopathic expects to begin shipping on March 15 six homeopathic OTCs that were previously available only in natural foods stores, where they were identified using a number system rather than by product names. The company expects the line to be available in a number of drug chains and mass merchandisers, including Thrifty, PayLess, Revco, Eckerd, Brooks, Big B and Fred Meyer.
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