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Procter & Gamble

This article was originally published in The Tan Sheet

Executive Summary

Launches Bain De Soleil SPF+Color in January. The product, which the firm says "protects you from the sun's damaging rays while providing a natural-looking tan," combines three sunscreens -- ParsoI-MCX, octocrylene and oxybenzone -- with the "leading sunless tanning ingredient," dihydroxyacetone, P&G said. The water-resistant product is offered in SPF 8, 15 and 30 and will carry suggested retail prices ranging from $7.20 to $8.25 for four ounces
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