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Biopharmaceutics

This article was originally published in The Tan Sheet

Executive Summary

Initiates marketing program to support Treo sunscreen/insect repellent product beginning March 1 that includes faxing a one- page information sheet to approximately 15,000 dermatologists. The sheet describes the product, notes its "unique selling points" and benefits, and tells the MDs where Treo is available. The sheet also offers .25-ounce sample packets of Treo for distribution to patients. Other promotional activities supporting Treo in March include the distribution of approximately 20,000 samples at the Los Angeles Marathon. Runner's World magazine also is expected to distribute Treo samples at other running events during the summer. The Softness Group, New York, is handling the account
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