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SHOPPERS EXPRESS/AMERICA ONLINE "INTERACTIVE" HOME DRUG DELIVERY SERVICE

This article was originally published in The Tan Sheet

Executive Summary

SHOPPERS EXPRESS/AMERICA ONLINE "INTERACTIVE" HOME DRUG DELIVERY SERVICE will be introduced nationally this spring through a joint venture between America Online and Shoppers Express, a Bethesda, Md.-based shop-at-home company. The collaboration will enable America Online's approximately 600,000 subscribers nationwide to order drug store items, including OTCs, prescription drugs, and grocery store products 24-hours a day through a computer. Product availability will depend on what is offered in the stores of Shoppers Express' retail partners, which include Eckerd, Hook-SupeRx, Safeway, Kroger, Winn Dixie and Albertson's.
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