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OTC cholesterol test

This article was originally published in The Tan Sheet

Executive Summary

J&J's Advanced Care Products unit will market Chem Trak's AccuMeter OTC cholesterol test under the name Advance Home Cholesterol Test. The product will be available on store shelves by June 1, according to Chem Trak. Advanced Care Products plans to promote the cholesterol test via TV and print ads, as well as through free-standing inserts in Sunday newspapers. Advanced Care Products has exclusive North American marketing rights to the OTC test ("The Tan Sheet" Jan. 17, p. 15)
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