Colgate Oral Pharmaceuticals
This article was originally published in The Tan Sheet
Executive Summary
Will begin shipping Orabase Gel nationwide on March 1. The gel product, touted for "long-lasting pain relief and protection for internal mouth sores," contains 15% benzocaine. Colgate plans to support the launch with ads in professional journals, 55"-off coupons distributed through dental professionals, and a public relations campaign. Wenham, Mass.-based Mullen is the advertising/public relations firm of record
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning