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WARNER-LAMBERT BENADRYL SALES IN U.S. RISE 16% WORLDWIDE IN 1993

This article was originally published in The Tan Sheet

Executive Summary

WARNER-LAMBERT BENADRYL SALES IN U.S. RISE 16% WORLDWIDE IN 1993 to $130 mil. following a strong fourth quarter. Sales of the brand in the U.S. increased 22.9% in the fourth quarter to $45.1 mil. The company attributed the brand's growth to a "tough" cough/cold season and an allergy season both "serious and long." Counting overseas sales of the brand, Benadryl sales were up 17% for the year to $138 mil.
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