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Sterling Winthrop

This article was originally published in The Tan Sheet

Executive Summary

Extends OTC alliance with Elf Sanofi to cover Central and Eastern Europe. Elf Sanofi will contribute product lines for "emerging markets" in the former communist-block countries, manufacturing facilities and regional marketing knowledge, Sterling noted. Products will be marketed under the Sterling Health name and include the analgesic brand Panadol and products from a prior joint venture with Hungarian pharmaceutical firm, Chinoin. Sterling currently has consumer health operations in the Czech and Slovak Republics, Hungary and Poland and recently established a Russian subsidiary, Sterling Health Ltd., A/O ("The Tan Sheet" Dec. 6, 1993, p. 3). Sterling is next considering operations in Yugoslavia and Romania...
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