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REXALL SUNDOWN SUPPLEMENT LINE SHIPPING TO KMART'S 196 FLORIDA STORES

This article was originally published in The Tan Sheet

Executive Summary

REXALL SUNDOWN SUPPLEMENT LINE SHIPPING TO KMART'S 196 FLORIDA STORES this week as part of a two-year contract with the discount retail chain, Rexall Sundown Chairman and CEO Carl DeSantis said in a Jan. 11 phone conference for analysts regarding the company's fiscal 1994 first-quarter results. The Kmart agreement provides Rexall Sundown with an eight foot/seven inch shelf display section per store that will contain 120 to 150 SKUs, DeSantis said. The vitamin line is expected to appear on-shelf by the end of January.

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