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PROCTER-SYNTEX ATTEMPTING SQUEASE PACKAGE PLAY INTO OTC ANALGESICS MARKET

This article was originally published in The Tan Sheet

Executive Summary

PROCTER-SYNTEX ATTEMPTING SQUEASE PACKAGE PLAY INTO OTC ANALGESICS MARKET as OTC naproxen sodium (Aleve) tries to combine a novel cap and novel ingredient to make room in the crowded market. The Safety Squease closure is a patented packaging concept designed to be "adult friendly and child resistant," the joint venture said.

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