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PRIVATE-LABEL INDUSTRY WILLING TO DISCUSS OTC TRADE DRESS ISSUES

This article was originally published in The Tan Sheet

Executive Summary

PRIVATE-LABEL INDUSTRY WILLING TO DISCUSS OTC TRADE DRESS ISSUES with manufacturers of branded over-the-counter products, Perrigo Chairman and CEO Michael Jandernoa told the Nonprescription Drug Manufacturers Association's marketing seminar Jan. 12 in New York City. Jandernoa alluded to the store-brand practice of marketing private-label products in packaging similar to branded OTCs, stating that "some of you view our [store-brand] products at times as going to a gray area" that "may exceed our right to package that product." Jandernoa assured the group, however, that private-label manufacturer Perrigo and "our industry is willing to sit down and talk with you if you have questions about the gray area of a package that you're concerned about."
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