COLGATE PLATINUM TOOTHPASTE AND TOOTH WHITENING SYSTEM
This article was originally published in The Tan Sheet
Executive Summary
COLGATE PLATINUM TOOTHPASTE AND TOOTH WHITENING SYSTEM will be launched in the New England states beginning Jan. 20, with a nationwide rollout scheduled for July. The Platinum Professional Toothwhitening System and companion Platinum Whitening Toothpaste with Fluoride will be marketed by Colgate-Palmolive's Canton, Mass.-based Oral Pharmaceuticals subsidiary, which also sells Fluorigard rinse, Viadent toothpaste and rinse and Precision Floss. The tooth whitening system will be marketed to dentists while the toothpaste will be sold in food and drug outlets.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning