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HHS URGING PROPER CONDOM USE IN HIV PREVENTION PUBLIC SERVICE ANNOUNCEMENTS

This article was originally published in The Tan Sheet

Executive Summary

HHS URGING PROPER CONDOM USE IN HIV PREVENTION PUBLIC SERVICE ANNOUNCEMENTS aimed at young adults. Announced by HHS on Jan. 4, the six new television spots, three new radio spots and two previously produced TV spots will kick off the Centers for Disease Control and Prevention's Prevention Marketing Initiative. At a same-day press conference in Washington, D.C., HHS Secretary Donna Shalala reported that all four broadcast television networks and cable and radio stations have agreed to donate air time for the ads. ABC will broadcast some of the spots beginning Jan. 4 during primetime viewing hours.
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