DEN-MAT AGREES TO MODIFY REMBRANDT PLAQUE, TARTAR SUPERIORITY CLAIM
This article was originally published in The Tan Sheet
Executive Summary
DEN-MAT AGREES TO MODIFY REMBRANDT PLAQUE, TARTAR SUPERIORITY CLAIM in future advertising for the toothpaste following a review by the National Advertising Division of the Council of Better Business Bureaus (NAD). In a Dec. 29 announcement, NAD said that it recommended the removal of the ad claim: "Clinical tests proved Rembrandt cleaned teeth and removed plaque and tartar better than the leading brand" because only one of the two studies on which it was based was applicable.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning