This article was originally published in The Tan Sheet
December launch of Beano antiflatuience product in tablet form ('The Tan Sheet" July 5, p. 20) will be supported with national radio and print advertising. Kicking off in February, the ad campaign will feature slogans such as: "Have a Quiet Diet"; "Beano Before . . . Quiet After"; and "Now You Can Have Peas and Quiet." Beano's sampling program ("Have a Quiet Day on Us") features a toll-free "hotline" that offers coupons.
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