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This article was originally published in The Tan Sheet

Executive Summary

Circa Pharmaceuticals: Enters OTC market with the introduction of GeneriCare four-hour allergy relief tablets (chlorpheniramine maleate 4 mg) modeled after Schering-Plough's Chlor-Trimeton, and pseudoephedrine tablets (30 mg and 60 mg) based on Burroughs Wellcome's Sudafed. Both products will begin shipping before the end of 1993. Further down the road, Circa plans to add an acetaminophen and a diphenhydramine product to the GeneriCare line. Circa was formerly known as Bolar.(NEW LINE) (NEW LINE)Durham Pharmacal: Oak Hill, N.Y.-based Steifel unit introducing private-label equivalents of Whitehall's Maximum Strength Anbesol liquid, Del's Orajel and Schering-Plough's Tinactin.. Jameson Pharmaceutical: Burlingame, Calif.-based firm begins rolling out three new products under its Preferred Formula OTC control brand that will all have a $ 1.29 price point or lower -- Chlor-Tabs (chlorpheniramine) available in bottles of 30 tablets or caplets, extra strength non-aspirin pain reliever (acetaminophen), and Pseuda-Tabs (pseudoephedrine). Jameson also will launch additional Preferred Formula SKUS, including 500-tablet bottles of ibuprofen and acetaminophen and 120-tablet bottles of aspirin. Invamed: Dayton, N.J. generic drug firm has ANDAs pending at FDA for equivalents of Whitehall's Advil Cold & Sinus and Sandoz' Tavist-D. G&W Labs: Private-label Rx and OTC manufacturer currently rolling out miconazole nitrate 2% antifungal cream for athlete's foot. American Vitamin Products: Adds five new dietary supplement products to its Fields of Nature line -- Women's multivitamin with 11 essential vitamins and extra iron, calcium and zinc; an Essential multivitamin with 11 essential vitamins; Protector multivitamin/multimineral gelatin caplets with antioxidant "essentials"; Men's multivitamin with essential vitamins, extra vitamin C and E and no iron; and Maximum multivitamin with 12 essential vitamins and 13 minerals including calcium, magnesium and selenium. The five line extensions will begin shipping to private-label customers and retailers at the beginning of 1994. Guardian Drug Company: Trenton, N.J.-based firm introduces Myacid antacid lozenge in blister cards and bottles. Myacid is based on J&J's Mylanta soothing lozenges, which began shipping on Oct. 18. Sheffield Laboratories: Begins shipping before the end of the year to the dollar store market a cortisone anti-itch cream (1% hydrocortisone) and a hemorrhoid anesthetic ointment (pramoxine HCI 1%, zinc oxide 12.5% and liquid petrolatum 47%). The products both will be available under the company's Sheaf-Field brand name in .75-ounce tubes. Earlier this fall, Sheffield launched Dinosaur children's toothpaste, a bubble gum-flavored purple gel containing sodium monofluorophosphate. Granutec: Announces availability of five private-label OTCS, including: multi-symptom Suphedrine cold & cough; maximum strength nighttime sleep aid liquid gels; cough suppressant liquid gels; cold, flu & cough formula liquid gels with a nasal decongestant, antihistamine, pain reliever and cough suppressant; and non-drowsy cold & cough formula with a cough suppressant and nasal decongestant. Republic Drug: Extends Pharmacist Choice control line with an equivalent to Lichtwer Pharma's Kwai odor-free garlic tablets that begins shipping to independent drug stores by the end of November, and a copy of Schering-Plough's Drixoral 12-Hour Cold & Allergy item that will ship in mid-December. Buffalo, N.Y.-based Republic also plans to begin shipments in January of its Unitrol diet plan with 20 timed- release caplets of phenylpropanolamine (the product previously included PPA capsules) and a 50-capsule strip pack of its Dormarex diphenhydramine-containing sleep-aid, which previously was available in a bottle. Private Formulations, Inc.: PharmaControl unit launches under its Health Cross brand Multi-Symptom Su-Phedrine cough/cold liquid caps as well as Tussin Severe Congestion Formula Liquid Caps and Tussin Cold/Cough Formula Liquid Caps. In 1994, PFI expects to debut Non-Drowsy Day- Time caplets for the relief of sinus pressure and pain and Non- Drowsy Day-Time caplets for the relief of sinus pressure and congestion also under the Health Cross name.

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