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Tums 500

This article was originally published in The Tan Sheet

Executive Summary

SmithKline Beecham will begin shipping new line off chewable calcium supplements to the trade on Nov. 1. Tums 500 (500 mg calcium) will be packaged in 60-tablet bottles of peppermint, wintergreen, assorted fruit and cherry flavors. SmithKline said it plans to put "full support" behind the product, with $ 12 mil. in dedicated ad spending earmarked for 1994. Television commercials and FSIs will premiere during the first quarter of 1994.
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