Miles
This article was originally published in The Tan Sheet
Executive Summary
Repackaged Alka Seltzer antacid line is currently being shipped to the trade. The makeover, which applies to original, lemon-lime and extra-strength Alka Seltzer, features blue boxes with banners identifying the Alka Seltzer product. Repackaged materials also will no longer depict the effervescent tablet.
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