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F&F Laboratories

This article was originally published in The Tan Sheet

Executive Summary

Extends All-Herbal lozenge line with Sugar-Free All-Herbal Cough & Throat drops. The sugar-free drops, which began shipping in September, are sold in original menthol eucalyptus and cherry flavors and come in bags of 18 drops prices at $ 1.99 suggested retail. The line extension will be co- promoted with St. Ives Body Lotion (an herbal lotion) in a February FSI that is expected to reach 31 mil. consumers. Point- of-purchase displays also will be used for Sugar-Free All-Herbal drops, which join Hershey's recently launched Sugar Free Luden's cough drops in the sugar-free lozenge market ("The Tan Sheet" June 28, p. 5).

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