GNC advertising

This article was originally published in The Tan Sheet

04 Oct 1993
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The Tan Sheet

Executive Summary

General Nutrition Centers signs on New York-based Ally & Gargano as its agency of record. Ally & Gargano will handle GNC's $ 30 mil. multi-media advertising account that will focus on TV spots. GNC previously used in-house advertisers and New York-based Winner Communications. The annual advertising budget will represent an $ 11 mil. increase over this year's budget.

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OTC Drugs

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