Bristol Myers Squibb
This article was originally published in The Tan Sheet
Executive Summary
Launching Theragran AntiOxidant in mid-October in packages of 50 softgels containing beta carotene, vitamin C, vitamin E and minerals. Materials to the trade cite antioxidants as the next "golden age" in nutrition. Marketing support for Theragran AntiOxidant includes a Feb. 6 FSI featuring $ 1-off coupons for both Theragran and the antioxidant line extension. BMS also will offer consumers a $ 3 escalating refund offer and a $ 2 refund offer on store displays.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning