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PFIZER's UNISOM ADVERTISING MOVING TO CLINE, DAVIS & MANN's

This article was originally published in The Tan Sheet

Executive Summary

PFIZER's UNISOM ADVERTISING MOVING TO CLINE, DAVIS & MANN's new OTC unit effective Dec. 1. The ad agency's new OTC unit will begin official operations that day. In the meantime, the agency said it is hiring staff for the new division. The current ad agency handling the Unisom account is New York-based Avrett, Free & Ginsberg. Cline, Davis & Mann, New York, has appointed Senior VP and Management Supervisor Philip Roselin to manage the new OTC unit. Although staffers currently handling prescription product accounts at the medical specialty agency are expected to work with the new OTC unit, Cline, Davis said it plans to hire both account service personnel as well as creative staff to handle new OTC client accounts. The agency said it is currently in discussions with Pfizer about 1994 marketing plans for Unisom. The agency indicated that the ad campaign for the line, which includes a doxylamine-based sleep aid and a diphenhydramine/acetaminophen sleep aid for pain relief, will include television, radio and print ads. Unisom is currently the OTC division's only account although the agency said it is actively pursuing other OTC drug accounts. Cline, Davis & Mann already handles a number of prescription product accounts for Pfizer including Zithromax, Diflucan, Cardura and Unasyn. In addition, the agency handles professional advertising for Pfizer Consumer Healthcare's Plax mouth rinse. Cline, Davis & Mann also has a number of prescription product accounts with Rhone-Poulenc Rorer, Forest Labs and Parke-Davis.
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