Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Excedrin

This article was originally published in The Tan Sheet

Executive Summary

Bristol-Myers Squibb launches TV ad in July touting Extra Strength Excedrin as "the headache medicine." Created by New York- based Bozell, the spot maintains that medical research shows that Excedrin is "better" for headaches. The ad features a woman advising consumers that they should not give up McNell's Tylenol for fever, but suggests that headache sufferers should take Excedrin. A Sept. 12 FSI also emphasizes the product's "headache medicine" theme. BMS recently reassigned advertising for three of its Excedrin products from DDB Needham, New York, with Bozell picking up the Extra Strength Excedrin and Aspirin-Free Excedrin accounts ("The Tan Sheet" July 12, In Brief).
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS081921

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel