Sterling Panadol Ultra
This article was originally published in The Tan Sheet
Executive Summary
U.K. launch of the acetaminophen 500 mg/codeine 13.5 mg OTC analgesic is under way and the product is currently being shipped to retailers, the company says. Sterling is reportedly interested in marketing the product as a Pan-European brand and the company is understood to be in the process of selecting an ad agency.
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