SmithKline Beecham
This article was originally published in The Tan Sheet
Executive Summary
"We Never Miss A Day" campaign promoting the Contact cold, flu and allergy product line targets employers with an "opportunity to encourage employee attendance during the difficult winter months." To participate, employers must notify SmithKline via business reply card by Sept. 31 and allow access to its employee attendance records. Companies will be judged on "employee absentee days due to illness" and on how the "program was implemented." Winners can choose among "health insurance deferment to offset employees' deductibles"; "prescription reimbursement fund"; and "personal exercise equipment distributed through employee lottery." Included in the registration kit are materials explaining "How to Beat the Common Cold" and "Colds in the Workplace," as well as a "Winter Wellness Desktop Kit" containing coupons for SmithKline products.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning