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SmithKline Beecham

This article was originally published in The Tan Sheet

Executive Summary

"We Never Miss A Day" campaign promoting the Contact cold, flu and allergy product line targets employers with an "opportunity to encourage employee attendance during the difficult winter months." To participate, employers must notify SmithKline via business reply card by Sept. 31 and allow access to its employee attendance records. Companies will be judged on "employee absentee days due to illness" and on how the "program was implemented." Winners can choose among "health insurance deferment to offset employees' deductibles"; "prescription reimbursement fund"; and "personal exercise equipment distributed through employee lottery." Included in the registration kit are materials explaining "How to Beat the Common Cold" and "Colds in the Workplace," as well as a "Winter Wellness Desktop Kit" containing coupons for SmithKline products.

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