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Quantum's Super Lysine Plus+ Coldstick

This article was originally published in The Tan Sheet

Executive Summary

Eugene, Ore. company extends Super Lysine Plus+ line of topical and internal products "for sensitive skin problems" with a 5 g tube of Coldstick petroleum-free lip balm. Coldstick began shipping Aug. 10 and will be on-shelf by Sept. 1 at an average wholesale price of $ 2.99 and a suggested retail price of $ 4.99. Coldstick contains "L-lysine, vitamins A, D, and E in a natural base of olive oil, beeswax, goldenseal extract, propolis extract, calendula flower extract, echinacea flower extract, zinc oxide, cajeput oil, tea tree oil, gum benzoin tincture, honey, [and] lithium carbonate 3X," labeling states. The launch will be supported with print ads in Let's Live, Natural Health, Better Nutrition, and Dilicious, Quantum said.

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