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Lake Pharmaceuticals

This article was originally published in The Tan Sheet

Executive Summary

Launching Moist Again vaginal moisturizing gel to the trade on Sept. 15 in a 2.5-ounce SKU. Formulated with aloe vera as a "soothing" ingredient, Moist Again will be featured in TV commercials in October in Illinois, Wisconsin, Indiana, Ohio and Iowa. Targeting women over 40, promotions for the gel will also include full-page ads in Lears, Harper's Bazaar, McCalls and Mirabella in November. The company has allocated $ 250,000 for promotional spending to support the launch during the first quarter of 1994.
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