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Revlon acquires Almay U.K.

This article was originally published in The Tan Sheet

Executive Summary

Revlon reaches agreement with Sara Lee to acquire the Almay hypoallergenic skin care and cosmetics brand in the U.K., completing Revlon's worldwide ownership of the Almay business. Terms of the purchase were not disclosed. Revlon said that the U.K. business will provide a means to expand Almay to other European markets and throughout the world. The brand is now sold primarily in the U.S. and Canada. Revlon acquired the North American operations of Almay in late 1986.
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