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THOMPSON NUTRITIONAL BEGINS SHIPPING HERBAL PRODUCTS LINE AUG. 9

This article was originally published in The Tan Sheet

Executive Summary

THOMPSON NUTRITIONAL BEGINS SHIPPING HERBAL PRODUCTS LINE AUG. 9, the Fort Lauderdale, Fla.-based manufacturer reported. Consisting of Thompson CaroPlex, Milk-Thistle, Gingko Biloba, Cal- Citrate, D. salina, and Echinacea 500, the herbal line is expected to arrive on-shelf in health food stores by the end of August. Founded in 1935, Thompson Nutritional Products currently markets over 150 "natural" dietary supplement products in health food stores nationwide. Thompson said it will promote the herbal line through a "co- op" compensation program for retailer advertising. The company also plans to offer introductory on-shelf promotions, including shelf-talkers and point-of-purchase displays, for all six products. Labeling for Thompson CaroPlex bills the formulation as "a natural carotenoid complex, complete with beta-alpha-gamma carotenoids." The product, which consists of 34% alpha carotene and 63% beta carotene, is extracted from red palm oil, according to Thompson. One bottle of 30 softgels carries a suggested retail price of $ 11.49. Thompson's "potent extract" Milk-Thistle contains 150 mg milk thistle, 70% of which is silymarin, a "naturally occurring antioxidant flavonoid," the company said. Materials circulated to the trade explain that milk thistle "herbal products are most frequently used by individuals who are concerned with the environmental toxins as found in cigarette smoke, alcoholic beverages and urban smog." A 50-softgel bottle is priced at $ 14.49 suggested retail. Gingko Biloba manufactured by Thompson contains 60 mg gingko biloba, with 24% 50:1 extract, and carries a suggested retail price of $ 16.49 for a 50-capsule package. Thompson's promotional materials note that "Gingko Biloba has been shown in research studies to have a potent free-radical antioxidant effect." The company's Cal-Citrate supplies 1000 mg calcium citrate, as well as 500 mg magnesium and 400 I.U. vitamin D "to aid in the assimilation of calcium," Thompson said. A 90-tablet bottle carries a suggested retail price of $ 5.89. Thompson's D. salina "natural beta carotene" contains 25,000 I.U. (15 mg) beta carotene per softgel. The product is derived from Dunaliella Salina, "an oceanic single cell algae" that provides a "rich, natural mixture of beta carotenes," promotional materials state. Thompson added that "beta carotene's role in reducing risk of disease -- especially certain cancers -- is gaining importance." A 50-count package is priced at $ 8.99 suggested retail. The Echinacea 500 capsules consist of 500 mg of echinacea, or purple coneflower. Thompson said this "traditional Native American herb [is] most often used as a 'booster' to the immune system during the cold and flu season." Ninety-count bottles carry a suggested retail price of $ 8.99.
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