Chese-Pond's
This article was originally published in The Tan Sheet
Executive Summary
Will launch four Close-Up line extensions this summer -- anti- tartar, anti-plaque, baking soda and crystal gel. Close-Up original red gel will also include a "new whitening system," product packaging states. The company expects to devote over $ 20 mil. in ad support to the line extensions. National FSIs will run on July 11 and Aug. 15
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning