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Unisom SleepGels

This article was originally published in The Tan Sheet

Executive Summary

Nighttime sleep-aid in liquid-filled soft gel capsules will be introduced to the trade in late summer, Pfizer said. The "maximum strength" product contains 50 mg diphenhydramine and will come in 8-and 16-count packages. Labeling for the new line extension specifically points out that the product contains diphenhydramine and not doxylamine, the active ingredient in Unisom tablets. Advertising for the Unisom line is handled by Avrett, Free & Ginsburg, New York...
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