Sandoz' TheraFlu Non-Drowsy Formula
This article was originally published in The Tan Sheet
Executive Summary
Introduction will begin with shipments to the trade on July 1. The launch of the non-drowsy product, which does not include the antihistamine ingredient chlorpheniramine found in regular TheraFlu, will receive "significant support" including TV advertising, free-standing inserts, sample packs and other in-store promotions, Sandoz said. The non-drowsy formula will be included in ads for the entire TheraFlu line beginning in the fall as well as in ads featuring the new product. Bloom/FDC! is Sandoz' agency for Theraflu...
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning