Tylenol
This article was originally published in The Tan Sheet
Executive Summary
McNeil begins airing national TV spots in June highlighting the "safe" prescription drug interaction profile of acetaminophen. The commercials feature spokeswoman Susan Sullivan explaining that the product is safer than other OTC analgesics in combination with asthma, blood pressure and ulcer medications. Designed by Saatchi & Saatchi, New York, the campaign also will receive print ad support. Acetaminophen safety will be the subject of a June 28-29 meeting of FDA's OTC Drugs Advisory Committee.
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