Carnation infant formula ad claims
This article was originally published in The Tan Sheet
National Advertising Division of the Council of Better Business Bureaus announced June 11 that Carnation/Nestle "has supported most of the claims for its Good Start and Follow-Up infant formulas but has agreed to modify one claim" describing the products as "leading" formulas. The NAD inquiry followed a challenge from Mead Johnson of Carnation's "gentle" claim for Good Start, which focused on "whether the partial breakdown of milk protein found in Good Start actually affected a baby's tolerance to [the] formula," NAD said. Regarding Follow-Up, Mead challenged what it said were superiority claims. NAD said Follow-Up's claims were warranted because the product "costs less while providing equal nutrition"
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