Procter & Gamble's Vicks line
This article was originally published in The Tan Sheet
Executive Summary
Advertising consolidated under two agencies. The Vicks line will be handled by D'Arcy, Masius, Benton & Bowles in the U.S., Canada and Asia/Pacific and by Leo Burnett in Europe, Latin American and the Middle East/Africa under an agency realignment announced by P&G on May 28. "Previously," P&G notes, "the Vicks line was handled by two or more agencies in each of these geographic areas." P&G also announced that Biactol and Topexan acne brands in Europe will be reassigned to Euro RSCG.
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