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Pharmavite

This article was originally published in The Tan Sheet

Executive Summary

Began shipping Mature Balance and Oxy-Vision at the end of April. Products should reach retail shelves in May. Priced at a suggested retail price of $ 8.49 for 100 tablets, Mature Balance is a multivitamin targeted at adults over 50 that contains antioxidants, B-complex vitamins, trace elements and no iron. Oxy- Vision, a zinc supplement with antioxidants, carries a suggested retail price of $ 6.99 for 60 tablets. Pharmavite also expects to launch a national ad campaign for the Nature Made product line that will include radio spots and print ads in American Health, Longevity, Walking, Prevention and Reader's Digest.
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