This article was originally published in The Tan Sheet
Transfers Pond's skincare advertising account to Ogilvy & Mather, New York from McCann-Erickson, New York. Resulting from a "global realignment" of Pond's by Chese-Pond's parent Unilever, the shift is intended to "focus advertising for a single global brand in a single global agency," the firm reported. Ogilvy & Mather Worldwide currently handles Pond's advertising outside the U.S. Simultaneously, the company moves international Vaseline advertising to McCann-Erickson Worldwide from various agencies in other countries. McCann-Erickson, New York holds the account in the U.S.
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