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This article was originally published in The Tan Sheet

Executive Summary

Reformulated Vaseline Intensive Care Baby Moisturizing Sunblock Lotion SPF 15 contains titanium dioxide, which the company claims is a "natural sunscreen that is gentle and nonirritating." The item is being supported with a $ 2 mil. ad/promo budget covering radio ads slated to premiere in May and $ 1.50 rebate coupons. Suggested retail price is $ 5.99 for 4 ounces.
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